Why Pillar Articles are Powerful Business-Building Tools

Pillar articles are emerging as powerful business-building tools. Those looking to create buzz and build their brand and who hope to generate backlinks and increase their website traffic (which attracts prospective clients and leads to sales conversions), do well to consider the sheer power of pillar articles.

Pillar articles have come into their own. Gone or almost gone are the days of low-quality content, slapped up on webpages to turn a quick profit. One Frankensteinian face of this was the spun article. Most of us will remember coming across such articles. You know what I mean: articles that were unintelligible because they had been spun into multiple versions from one primary article, produced by means of an article spinner. Almost as fast as netpreneurs harnessed the power of the written word, search engines became ever more adept at hunting down and targeting low-quality/repetitive content (think: Panda) that added nothing new under the sun. No one wanted to read gibberish; why would search engines index it? Just as clutter soon fills a home, without adding any real value to the building, so too, repetitive, poorly crafted articles cluttered cyberspace.

In these days, post-Panda, some of the old rules no longer apply. The online world is changing and those seeking to build their businesses are wise to pay heed to emerging trends.

The old maxim was that Internet readers wanted quick information in compact bites. Content writers complied by writing short, easy-to-read articles. And the World Wide Web became flooded with these articles. While readers admittedly have short attention spans and shorter articles served that end (and still have their place), for serious business-building, however, whether one has a product, a website, or is trying to expand on their efforts online, pillar articles are effective and powerful business-building tools.

Shorter Articles vs Pillar Articles

We could liken this to "lightweight" and "heavyweight." Short articles could be considered lightweight, and for someone looking to be entertained, catch up on news, or who is looking for general information, shorter articles may be perfectly suited to this end. Short articles still are a good medium to inform, entertain, answer questions, solve a problem, etc.

On the other hand, pillar articles could be said to be heavyweight. For serious readers, they offer highly detailed information. Readers who spend time reading pillar articles usually have a serious interest in the subject and are willing to invest the necessary time to read these longer, informative articles. Because pillar articles are comprehensive they are usually far more effective for business-building purposes. 

• Pillar articles tend to be trusted as a credible source of information and thus online readers turn to these for specific information.
• These articles are shared across social networks.
• Pillar articles gain a foothold and they spread out across the World Wide Web.
• In concert with this, search engines, in their efforts to return relevant results, tend to index/rank pillar articles more highly. 

And therein lies the inherent power of pillar articles: a higher ranking has terrific clout in relation to business building online. If a page is ranked highly, where does it appear? At the top of the results and on the front page, thus it is seen by a much wider audience. 

Outsourcing Pillar Articles
As if this weren't enough, enterprising entrepreneurs can outsource this work and purchase a long pillar article to build their business and, in one further step, can then use this purchased article to create an additional source of revenue. What do I mean by this? In sum, their pillar article helps them grow their business, which translates into profit--but even further, the pillar article itself becomes an income generator. When you consider the formula: pillar article = increased traffic = greater profit + an extra income stream, you can see why pillar articles are excellent business-building tools. 

Money-making tip: create or purchase a powerful pillar article and increase your profit margin, then place your pillar article at a site such as Howtoee that has a built-in system to actually drive traffic to your your pillar article so that you actually earn from it.

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