Many writers have hundreds of online articles working away in the background and earning passive income for them each month. If this is true of you, have you found yourself wondering if there is anything more you can do to make your articles work harder for you?
With revenues plummeting in the wake a Panda adjustments and with ad revenues dropping, there is no better time to work with what you already have to make it that much stronger.
Today, I'm going to mention an easy-to-implement SEO tip that outlines a step you can take in relation to your online articles that will help you to increase your article traffic and ultimately your earnings.
At certain sites, writers are allowed to include a description right after their title. This no longer applies at many sites but there are still revenue sharing platforms out there that allow and encourage this feature. An article description serves as a teaser and, more importantly, it shows up in search engine results.
You all know the old saying: you only have once to make a first impression . . .
SEO Tip
It's a good idea to spend a few minutes each day revamping your article descriptions. (And if you haven't been working to tighten and improve your existing articles, you all should be!) You can bump up your article SEO by adding more keywords and making your description far more interesting. Your article title and description are the first thing that searchers see when results come up, so it pays to SEO them to best advantage. Makes sense, doesn't it?
I've been doing this with my articles at sites that allow inclusion of a description as a teaser that leads into the article body. I realize now, in hindsight, that some of my early descriptions were terse snippets that in reality did little to entice readers to click through and read the information in my articles. My mindset in those days was publish, publish, publish and earn, earn, earn.
We are constantly told to craft a good keyword title and that advice is still relevant today but we should also add a full keyword-rich description so that our article presents the best face to searchers who see a portion of that description in search engine results.
Now, some will say that keywords no longer matter. I don't agree. Articles and descriptions that are optimized with keywords still do well. I have proof of this because many of my articles remain on the front page in search results. The main kahuna with Google is that content has to be of good quality and offer something solid to the reader. If you already have a solid offering in your article body, it certainly doesn't hurt to make your description stronger.
Applying this SEO tip can tip the scales, as it were, in relation to attracting readers and earning greater revenue.
Money-Making Tip: Tweak your description so that it offers searchers more information and incorporates your keywords.
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