CPC Keywords: In today's post, we are going to focus on one thing: choosing a keyword or keyword phrase with a decent cost per click (CPC).
Before you write your first article, you should use the Google Adwords Keyword Tool. You will need to not only visit the site but actually sign in before you can use the tool to gauge CPC for your chosen keywords. If you fail to sign in, you will not see CPC keyword results displayed.
How to Choose CPC Keywords
- Once you are logged in, in the box, type in the keyword or keywords (words people would type into their browsers to search for information online) you are thinking of using for your article beside where it says "Word or phrase."
- Look down and to the right and you will see a column entitled "Approximate CPC," showing the highest amounts that keywords may generate per click.
- Now, and this is important: you do not have to scroll through all those numbers, trying to pinpoint the most lucrative keywords; instead, you will arrange them so that the highest CPC keywords show at the top
- Toggle "Sort by Relevance" and select "Approximate CPC." Your keywords will now arrange accommodatingly with the higher CPC keywords in sequential order.
Newer writers sometimes write their first article, learn later about the importance of keywords, then do a check using the keyword tool, only to find that they crafted a 200-600-word article article around a topic with a related keyword worth .05 or .10! How discouraging. Why do all the work to write an online article that does not have real power to generate revenue?
Wisely choosing CPC keywords ahead of time is a critical step before writing your first article.
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