A catchy how-to article title spells readers . . . and revenue
In this series, we've discussed content writing and how to get started with that. In my last post, I discussed the list article and why this format is a good choice for creation of online articles. Today, we will look at how-to article titles and how you can make these more compelling.
It's a given that in an information-hungry age, how-to articles are popular--and not just with readers. How-to articles are a favorite with writers because they are reasonably easy to execute. Writers are aware that as the world turns increasingly online, seeking answers to everyday concerns, the how-to article is a perfect fit--and, depending on the subject matter, can remain evergreen and thus earn more. All too often, though, attention is given to "how to write the how-to" but . . . the title falls somewhat to the wayside.
How-To Article Titles--Not All Created Equal
A how-to article is usually titled "How to . . . "
In this series, we've discussed content writing and how to get started with that. In my last post, I discussed the list article and why this format is a good choice for creation of online articles. Today, we will look at how-to article titles and how you can make these more compelling.
It's a given that in an information-hungry age, how-to articles are popular--and not just with readers. How-to articles are a favorite with writers because they are reasonably easy to execute. Writers are aware that as the world turns increasingly online, seeking answers to everyday concerns, the how-to article is a perfect fit--and, depending on the subject matter, can remain evergreen and thus earn more. All too often, though, attention is given to "how to write the how-to" but . . . the title falls somewhat to the wayside.
How-To Article Titles--Not All Created Equal
A how-to article is usually titled "How to . . . "
When you think of a how-to article title, you might remember seeing titles such as: "How to Iron a Shirt" or "How to Build a Backyard Pond" or "How to Ripen Green Tomatoes." These titles are fine, for the most part, and have probably already appeared a gazillion times elsewhere. Why not turn things up a notch?
How to Write an Effective and Catchy How-To Article Title.
Compare these two "how-to" titles and ask yourself why the second is more effective:
Lets reword those other three how-to titles mentioned above:
An effective how-to article title will catch readers' attention and motivate them to read the article. Hands down, when you attract readers, you will earn more for your online articles. In the final analysis, an online article that draws a wide audience becomes an better earner for you!
Recap: an effective how-to article title attracts readers and nets you revenue.
Next article in this series: How to Write an Effective Online How-to Article
Compare these two "how-to" titles and ask yourself why the second is more effective:
- How to Write Articles (yawn)
- How to Create Articles that Attract Readers Like Flies and Earn More for You (???)
Lets reword those other three how-to titles mentioned above:
- How to Iron a Shirt in Record Time to Make a Great First Impression
- How to Build a Eye-Catching Pond That Adds a Touch of Magic to Any Yard
- How to Use a Simple Trick to Ripen Green Tomatoes so You Savor the Flavor
An effective how-to article title will catch readers' attention and motivate them to read the article. Hands down, when you attract readers, you will earn more for your online articles. In the final analysis, an online article that draws a wide audience becomes an better earner for you!
Recap: an effective how-to article title attracts readers and nets you revenue.
Next article in this series: How to Write an Effective Online How-to Article
