Google has sent out a letter announcing the launch of interest-based advertising, which will mean changes to site privacy policies.
Site policies have to now reflect the use of interest-based advertising.
Necessary changes will need to be implemented by April 8, 2009.
If all this leaves you scratching your head, help is available.
You can easily generate your own privacy policy using the privacy policy generator for Google AdSense publishers.
If you want to read through information about all of this:
AdSense Help Center
Tuesday, March 24, 2009
Google's New Privacy Policy and the Privacy Policy Generator
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